Australian Industrial Property Organisation is located in Canberra. The exhibition is situated in the foyer and designed to motivate visitors to get their ideas patented/trademarked.
The vertical 16 meter tall slate tells the story from idea to patent, and product to trademark. Featuring some of
well known brands such as Redheads – the matchboxes and the Hills Hoist, the icon object defining an
Australian back yard.
To create attention we used large colourfull photo composites on the tall slate combined with simple type.
The horizontal curved lightbox displays many succes stories within Australian invention.
A collaborative project with designers Malene Oud and Dom Bartolo and architect Bilyana Smith.
Besides being a designer on the project I also did the research in finding which stories to feature.
My name is Ulla Korgaard and I work and teach within the field of graphic design.
I am based in Copenhagen, Denmark, but lived in Australia for 10 years where I achieved my degree in Design, Visual Communication, from University of Technology, Sydney in 1994. Since then I have been working on a broad range of visual communication projects for a variety of clients.
My attitude to design is creative and strategic. Effective graphic design is a means to uniquely communicate and convey the right message to the relevant audience.
Designeriet is where I work with visual communication, books, branding and colour.
Designeriet
Farvergade 2, 4 sal
1463 København K
Denmark
