Colour and Movement

Transparency

I once worked at a studio specialising in design for broadcast. During briefs the clients often asked for “colour and movement”. A sure thing for design that is already animated across a TV screen.

But colour does have the power to create depth and movement even on one stingle still frame – sometimes  to the point of deception. The degree of subtle grading of colour from lighter to darker hues – or from dim to bright colours that depth and movement is achieved. Using degrees of neutral or subtle colours will further enhace the 3D feel.

Have a look at these beautiful examples of transparency and depth from some of my colour students: Nanna, Benedicte and Anja.