Introducing: Tangerine Tango

Pantone Announces Colour of The Year 2012

On pantone.com the rationale behinds this colour choice reads:

The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Tangerine Tango is a very visual word, although tango is traditionally associated with a deep red (combined with black), more so than an orange colour.

Off course this announcement works as a marketing stunt for Pantone it self, but never the less, the previous colours of the year have featured prominently in fashion and design thorughout that particular year. See for yourself!