A comprehensive patient support programme developed for all LEO Pharma subsidiaries world wide containing internal as well as external marketing and information material. The programme assists psoriasis patients in maximising quality of life despite having a chronic disease.
The graphic style is humours – and human: communicating imperfection with loose lines in the simple illustrations.
The vibrant colour combination of red, blue and white is a subtle link to LEO Pharma’s psoriasis product.
The patient support programme consists of a variety of activities for international subsidiaries to choose from. From postcards in cafes, stickers at fitness centres and tips on how a hairdresser might be helping an undiagnosed patient visiting the salon.
It also has website with tips to live better with psoriasis, where patients can share knowledge and personal stories.
I worked on this project alongside designers Hanne Simone Larsen & Karsen Lengte.
My name is Ulla Korgaard and I work and teach within the field of graphic design.
I am based in Copenhagen, Denmark, but lived in Australia for 10 years where I achieved my degree in Design, Visual Communication, from University of Technology, Sydney in 1994. Since then I have been working on a broad range of visual communication projects for a variety of clients.
My attitude to design is creative and strategic. Effective graphic design is a means to uniquely communicate and convey the right message to the relevant audience.
Designeriet is where I work with visual communication, books, branding and colour.
Designeriet
Farvergade 2, 4 sal
1463 København K
Denmark
