Besides being a large dance studio offering a variety of courses and workshos Tango Urquiza runs a practica, a tango bar and a monthly tango ball.
The visual style focuses on differentiating the various activites from the wearing down the floor at the rehearsal studio, the practica, the casual tango bar Vuelvo al Sur to the elegant Poema tango ball.
This Urquiza style of tango elegantly punctuates the figures of the dance with adornments. The typography is therefore also embelished!
The graphics are inspired by how the tango was originally communicated in Buonas Aires.
The website of Tango Urquiza is currently being redesigned as well.
Model Vuelvo al Sur: Maria Wandell
Photographer: Lotte Bro Barnkob